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The Peruvian Avocado Commission is launching a special edition 2022 AVO Tesla Summer Sweepstakes Giveaway in partnership with Lidl and other leading retailers.

The “Go Sweet. Be Bold” campaign will incentivize shoppers to win prizes, which will drive purchases at the store, the Orange County, Calif.-based company said.

PALM DESERT, Calif. — Five companies won in the second annual Best of SPS Marketing Awards, presented at the Sustainability Produce Summit June 2, a day before the West Coast Produce Expo.

The two-day event kicked off with attendees and exhibitors taking to the golf course and pickleball courts at the JW Marriott Desert Springs Resort and Spa in Palm Desert, Calif.

The only produce company to make the list of “suppliers who rise to the top in overall excellence,” Campos Borquez was also honored in the Regenerative Agriculture Commitment category.

Richmond, Va.-based Seasonal Roots is filling a niche as a “dirt to doorstep” online farmers market serving Mid-Atlantic shoppers, said Duane Slyder, founder.

Organic fresh fruit and vegetable sales registered a 6% gain in 2021, according to the Organic Trade Association’s just-released Organic Industry Survey.

The Kroger Co. has launched a digital farmers market in Atlanta, Ga.

California’s San Joaquin Valley grape harvest is ready to boom, and The Oppenheimer Group expects a substantial volume increase this season.

If fresh fruits and vegetables are out of reach — literally — then no amount of sales strategies or promotions will increase consumption.