Envy apples are being promoted on Poosh, the lifestyle blog of celebrity Kourtney Kardashian.
Kardashian’s Poosh recently highlighted Envy as “my favorite apple of all time – so crispy and sweet,” according to a news release.
With an audience of 3 million followers on Instagram, 369,000 on Twitter and 28,000 on Facebook, the release Poosh is collaborating with T&G Global, owner of the Envy brand, to tell followers about the apple during the holiday season..
Poosh touts the use of Envy in entertainment and snacking uses, including:
- Slicing to optimize the flavor experience; Envy ranks No. 1 for flavor, texture, aroma and appearance, independently tested against varieties including Honeycrisp, fuji, gala and Cosmic Crisp, according to the release;
- Using Envy on cheese platters and as the lead ingredient in a Waldorf salad; and
- Substituting chips with Envy apples as a snack.
“With its sweetness – delicately balanced with a zesty hint – and refreshingly crisp and juicy flesh, we believe Envy is the modern every day apple for shoppers; it makes you feel good, anytime, anywhere,” Cecilia Flores Paez, T&G’s global brand strategy manager, said in the release. “We’re thrilled Poosh, a brand also dedicated to healthy and happy living today, is a fan of Envy and focused on a similar cause.”
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