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Field Fresh Farms, Watsonville, Calif., has refreshed its branding and packaging and expanded to retail business.

BrightFarms has started construction on a 280,000-square-foot hydroponic greenhouse in Hendersonville, N.C.

Wenatchee, Wash.-based Starr Ranch Growers has launched a consumer blog and sweepstakes to support cherry marketing efforts.

Time to strike while the iron is hot for strawberries, grapes, watermelons and more.

A great plan won’t hit your goals without execution at store level. I had a boss once who used to tell me, “Nothing is real until it happens in the store.” To have great execution you need great produce managers.

Are consumers changing their preferences around fresh produce because of COVID-19? And will their new behaviors stick around after the pandemic has subsided?

The COVID-19 crisis has caused consumers to see plastic produce in a new way.

Lakeside Organic Gardens, Watsonville, Calif., has a unique new product, organic fioretto.

The produce business seems to be gradually rebounding in Los Angeles as stores and restaurants start to reopen after more than two months of shutdowns triggered by the COVID-19 pandemic.

Despite myriad COVID-19 -related challenges, Los Angeles area grocery stores have fared well from a sales perspective since the pandemic broke out.