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Judging from numbers from Nielsen Co. LLC, consumers in the western part of the U.S. are particularly fond of California avocados.

Maintaining consumer trust as the organic category grows will be a pivotal discussion at the Organic Trade Association’s annual conference.

Growers in the California Leafy Greens Marketing Agreement will soon be sanitizing “open-source” water used on their crops, which has been the focus of at least two recent E. coli outbreaks traced to leafy greens.

One Banana has implemented measures to increase water efficiency on their plantations.

Western Growers, Irvine, Calif., has hired Darcie Floyd as director of employee benefits in the group’s Insurance Services department.

Rabobank will transfer the food and agriculture loan portfolio from its California retail banking operation, Rabobank North America, to St. Louis-based Rabo AgriFinance.

Organizers of the 94th annual Canadian Produce Marketing Association Convention and Trade Show, kicking off April 2 in Montreal, Quebec, released key numbers of the coming show.

The South Carolina Department of Agriculture is the featured guest at the next dinner meeting organized by the Eastern Produce Council.

Kale no!

The James Beard Foundation is bringing back the Blended Burger Project for the fifth year, promoting diced mushrooms as an add-in to ground meat/protein patties.