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Villita Avocados Inc. has a couple of major projects in the works.

WESTCHESTER, NY — FreshDirect trucks, seemingly ubiquitous in New York City, are popping up more and more in surrounding suburbs.

Limoneira Co., Santa Paula, Calif., kicks off its Peelin’ Good — The Zest is Yet to Come Tour — on Sept. 1, a virtual coast-to-coast trip with stops in 18 cities and visits with influencers.

FirstFruits Marketing, Yakima, Wash., is starting its eighth season of shipping Sweetie, an apple variety that has been referred to as “gala’s sweeter, crunchier cousin.”

Apples buyers looking for variety options can find plenty of choices in Michigan this season, says Diane Smith, executive director of the Lansing-based Michigan Apple Committee.

With COVID-19, more people are eating at home, and that means fresh apple marketers can take advantage of increased snacking trends.

Organics Unlimited, San Diego, is celebrating the 15th anniversary of the GROW (Giving Resources and Opportunities to Workers) Month in September.

Have A Plant Nation is the theme of September’s Produce for Better Health Foundation’s second annual National Fruits & Veggies Month campaign.

International Fruit Genetics (IFG) is introducing logos for 21 unique table grape varieties — from Bebop to Torch — to grab consumers’ attention at the store.

Chris Koger Church Brothers Farms, Salinas, Calif., is adding five Green Giant Fresh value-added products.