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The apple season is underway, and we want to hear from apple marketers about your expectations for the second half of this season’s apple crop.

Truck rates are at historic highs for the produce industry, and that reality presents challenges to apple marketers in the Northwest and other regions.

Oneonta Starr Ranch Growers is focused on year-round supply for its partners, said Dan Davis, director of business development for the Wenatchee, Wash.-based marketer.

Hudson River Fruit Distributors is actively marketing SnapDragon, RubyFrost and EverCrisp apples in 2022, said Alisha Albinder Camac, owner and operator of the Milton, N.Y-based apple marketer.

SnapDragon and RubyFrost both saw their largest crops yet in 2021, and the shorter crop other varieties have experienced is providing those two varieties opportunities to get in front of new consumers.

New York apples have a number of winning attributes, and the Apples from New York is touting all of them, said Cynthia Haskins, president and CEO of the Fishers, N.Y.-based New York Apple Association.

Stemilt Growers will work with retailers to promote Cosmic Crisp, organic fruit, and the marketer’s Lil Snappers programs through the winter and into the spring.

Several newer apple varieties are being promoted by Sparta, Mich.-based Riveridge Produce.

Yakima, Wash.-based Sage Fruit Co. has ample Cosmic Crisp volume and will be promoting the variety extensively through the winter and well into 2022, said Chuck Sinks, president of sales and marketing.

Brewster, Wash.-based Honeybear Marketing is promoting the health benefits of Pazazz apples through recipes and other promotions, said Don Roper, vice president of sales and marketing.