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Reaching beyond the traditional marketing target of 25- to 44-year-old women shoppers, the U.S. Highbush Blueberry Council wants to increase demand from moderate consumers of blueberries.

Apple grower-shippers in New York report a promising bloom set up by near perfect weather throughout the state in May.

The 2018 watermelon season in Delaware, Maryland and the Eastern Shore of Virginia may see reduced volume and possible supply gaps this summer.

Annual volumes of Peruvian avocados exported to the U.S. have trended upward — from 20 million pounds in 2011-12 to a peak of 142 million in 2014-15, with record volumes expected this season.

Peru’s onion season is off to a slow start, but quality is good and production is expected to increase over last season.

Portland, Ore.-based USA pears kicked off the start of the 2018 harvest season with actress Amy Smart’s new role as official spokesperson for the group.

The storm clouds have fled and sunshine has returned, but it will take North Carolina sweet potato growers several days to assess damage from Hurricane Florence.

North Carolina sweet potato growers are scrambling to harvest as much of their crop as possible before Hurricane Florence makes landfall.

Importers report good volume and quality for Peruvian asparagus, with interest expected to tick up as production in numerous other regions finishes up.

The 17th class of the Empire State Food and Agricultural Leadership Institute completed the Lead Fellows portion of the training program.