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Sweet corn promotions generally start picking up the second week in April, with major peaks on the big four summer holidays — Memorial Day, Father’s Day, Fourth of July and Labor Day.

Citing the “huge opportunity” for avocado consumption in China, Mission Produce President and CEO Steve Barnard announced the company is building a second ripening facility in the country.

Industry leaders have rallied to ask for renewed funding for the U.S. Department of Agriculture’s Technical Assistance for Specialty Crops program.

Shoppers will again have the chance to sample Florida peaches as production gets going toward the end of March and beginning of April.

The organizers of the 2018 Viva Fresh Produce Expo have lined up a diverse range of topics for the event’s educational sessions.

Gotham Greens, a New York-based greenhouse grower, recently broke ground on its second greenhouse in the Chicago’s Pullman area.

Superior Fruit has selected Joseph Rumley as its chief financial officer.

(UPDATED, March 20) With the Easter recess soon to start and no draft farm bill yet released, hopes for a bipartisan bill from the House of Representatives Agriculture Committee appear to be fading.

This National Agriculture Day, March 20, we honor those who work tirelessly to put the nation’s most popular U.S.-grown fruit into the hands of our families and friends.

The California Department of Food and Agriculture plans to host its annual Ag Day March 20 at the state capitol.