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The road to the new normal as the COVID-19 crisis continues is a rocky one for many in the fresh produce industry.

El Grupo Crespo, which markets mangoes under the Crespo Organic and RCF brands in the U.S., has opened its packinghouse in El Rosario, Sinaloa, Mexico for the season.

Avocado sales for fourth-quarter 2019 holidays saw some gains, according to the Hass Avocado Board, which tracks sales and volumes for holidays and events throughout the year.

In what ways will the fresh produce industry be changed permanently by COVID-19?

Produce companies and organizations continue to think of innovative ways of helping consumers and customers during the pandemic, from celebrating Cinco de Mayo to new ways of keeping employees safe.

Fresh markets apples in storage on May 1 totaled 46.8 million 42-pound bushels, which is 21% more than a year ago, and 18% more than the five-year average, according to the U.S. Apple Association.

Royal Rose LLC and Taylor Farms Florida Inc. have been Endorsed. Allwell Greens, Blanchard and Boyaca Trading Company LLC are new companies to the Market. Cultiva Farms USA LLC, Giamarese Farms and others have changes.

All Express Freight LLC, City Market, Onion River Co-op. and Tennessee Tomato Company LLC are new companies to the Market. Bayers Melon Farm, Bell Blueberries, Naturpac Inc., and others have changes.

Despite increased volume this year and lost foodservice business because of the COVID-19 crisis, avocado prices will remain steady through 2020 and into the first quarter of 2021, a new report from Rabobank predicts.

Northwest Cherry Growers, Yakima, Wash., estimates production for this season will be 20.5 million 15-pounds boxes.