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PISMO BEACH, Calif. — Value-added solutions that meet the needs of tomorrow’s consumers is one opportunity for fresh produce marketers.

A new six-acre greenhouse expansion by Wholesum in Arizona will produce an estimate of 3.5 million pounds of organic beefsteak tomatoes.

The Texas Valley Citrus Committee is seeking producer and handler nominees.

The Center for Produce Safety is offering up to $1 million in regional grants for researchers to study when and where ag water treatments are appropriate, and what options are available to growers.

The University of Georgia’s recent study on the potential effect of the “new NAFTA” on the state’s vegetable and berry growers is drawing friendly fire.

The U.S. Apple Association has hired Matthew Hendrickson in the newly created role of manager of association services.

Boggiatto Produce, Salinas, Calif., has changed its name to Hitchcock Farms in a rebranding.

Mastronardi Produce, Kingsville, Ontario, is investing in a partnership with vegetable exporter Soho Produce, Maasdijk, Netherlands.

The Dallas Fresh Food Association has donated a salad bar to Faith Family Academy-Oak Cliff in Dallas.

The Packer’s Tom Karst talks with Shay Myers, general manager of Nyssa, Ore.-based Owyhee Produce on May 28.