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To anyone outside the produce world, marketing fruits and vegetables in retail may seem like a quiet, even easy line of work.

There’s something about an abundantly stocked produce department.

Generation Farms, Vidalia, Ga., is adding white and purple garlic to its line of fruits and vegetables.

Are consumers changing their preferences around fresh produce because of COVID-19? And will their new behaviors stick around after the pandemic has subsided?

The COVID-19 crisis has caused consumers to see plastic produce in a new way.

Lakeside Organic Gardens, Watsonville, Calif., has a unique new product, organic fioretto.

The produce business seems to be gradually rebounding in Los Angeles as stores and restaurants start to reopen after more than two months of shutdowns triggered by the COVID-19 pandemic.

Despite myriad COVID-19 -related challenges, Los Angeles area grocery stores have fared well from a sales perspective since the pandemic broke out.

4 Way Fuel, Falafel House, Roca Fresh Inc., Share Farm Inc., and The Fruit Stand Inc. are new companies to the Market. Bay Area Organic Express, Kuaiwi Farm LLC, Palmer’s Super Market and others have changes.

The produce industry has been working to help feed families during the COVID-19 pandemic in a number of ways.