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Growers and retailers must adapt and adopt to purpose-driven shoppers

Green Top Grocery and Kesler’s Market are new companies to the Market. Aloha Organic Fruit, Citrus Produce LLC, Commercial Lynks, Inc., First Place Foods LLC, Patriot Foods Inc. and others have updates.

Joolies, a new brand of organic California medjool dates, is making the jump from online sales to Whole Foods stores in California and Nevada.

Reichel Foods, Rochester, Minn., has recalled two Pro2Snax products because they contain hard-boiled eggs involved in a Listeria monocytogenes outbreak.

Hass avocado sales for Father’s Day, Fourth of July and Labor Day saw bumps in dollar sales this year, and while volume lagged at times, price increases more than made up for retail shortfalls.

Youth entrepreneurship group Lemonade Day and citrus supplier Limoneira Company have established a two-year charitable licensing agreement.

Wonderful Pistachios has a new spoke-tortoise kicking off its No Shells line marketing campaign, as part of a $15 million investment in the brand.

Coast To Coast Produce LLC has been Endorsed. Barohup, Higreen Farm Inc., Mercado Mayorista LLC, Norman M Hoover and Sunrise 52017 LLC are new companies to the Market. EarthFresh Farms Inc., and others have updates.

Wholesum, Amado, Ariz., will be shipping a new line of organic heirloom tomatoes soon.

Plant-based dips company Good Foods has donated $65,000 to the No Kid Hungry campaign to help fight childhood hunger.