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For the first time this season, Frieda’s is offering a collection of limited-time holiday line of alliums, with pearl onions, cipolline onions and 6-ounce shallots in festive clamshells.

Apeel Sciences, Avocarsa, CVR Quality LLC, Equinox Business LLC, and Rincon Farms Produce are new companies to the Market. E & S Produce, Encore Fruit Marketing, Garcia Fresh Vegetables Inc., and other have updates.

Village Farms is inviting Produce Marketing Association Fresh Summit attendees to tee up at its booth.

The California Table Grape Commission has hired Maria Montalvo as its marketing director of retail and foodservice promotion.

Blazer Wilkinson, Salinas, Calif., has a new website highlighting “The Ultimate Strawberry,” as the company ramps up production of its Foxy brand conventional and organic strawberries.

Mastronardi Produce, Kingsville, Ontario, plans to make a bang! at the Produce Marketing Association’s Fresh Summit expo with two new peppers.

West Pak Avocado, Murrieta, Calif., has received the Fairtrade America Fairtrade Mark, a recognition the company ensures it ethically sources product.

Wholesum, Amado, Ariz., is launching its four-item snack tomato line in colorful top-seal packaging.

Avocado sales for 2019 spring holidays — Easter, Cinco de Mayo and Memorial Day — saw increases of at least 6% over 2018 numbers for the second-quarter holidays.

TMD Creative, Quality Fruit & Vegetable Co, and Hwy Haul are new companies to the Market. Andrew & Williamson Fresh Produce, Dugas Farm, Farlow Produce Company Inc., Sowinski Farms Inc. and other have updates.