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California Giant wants to help consumers chill out over the summer.

Ocean Mist Farms is introducing a purple artichoke, a colorful seasonal variety selected for its flavor and appearance.

Athena Farms, Extreme Growers Inc., Fresh Produce, Rising Harvest, Santa Teresa Produce, LLC, and West Valley Packing LLC are new companies to the Market. Newcastle Fruit & Produce Company LLC and others have updates.

At United Fresh LIVE!, Sunkist Growers is sharing a sneak peek of the interactive “Sunkist Island,” a simulated orange grove experience that will be promoted in select export markets.

Wonderful Pistachios is making its No Shells Chili Roasted and Honey Roasted flavors available in an 11-ounce bag, adding another option to the original 5.5-ounce size bags that was introduced last year.

Chiquita is inviting United Fresh LIVE! attendees to visit its virtual expo booth to tour banana production areas and learn more about its category insights, sustainability efforts and customer solutions.

Heading into the industry’s first virtual trade show, prompted by the COVID-19 pandemic, Red Sun Farms adjusted its booth focus to spotlight its growing Sweets program.

Rancho Cordova, Calif.-based Renaissance Food Group added some people-centric elements to its booth at United Fresh Live! to give its virtual presence more personality.

Plant City, Fla.-based Wish Farms introduced a brand refresh and new labels at the United Fresh Live! virtual trade show.

Robinson Fresh had been laying the groundwork to help customers handle more e-commerce business since before the pandemic, and at United Fresh Live! they talked with booth visitors about their findings in that area.