Wonderful Pistachios is making its No Shells Chili Roasted and Honey Roasted flavors available in an 11-ounce bag, adding another option to the original 5.5-ounce size bag introduced last year.
Given the evolving habits for increased snacking occasions and fewer trips to the grocery store, the 11-ounce bags are ideal, according to Adam Cooper, senior vice president of marketing for The Wonderful Co.
“With COVID-19, one of the interesting behaviors that we’ve observed is that people are looking for bigger sizes,” Cooper said June 12.
“I think the bigger bags are going to be really successful and so we are really excited about that,” Cooper said.
Wonderful has digital and television ads planned for the larger bags.
No Shells Chili Roasted and Honey Roasted flavors have driven 94% of all flavored snack nut growth across the industry category, as well as spurred double-digit growth for the No Shells brand, according to a news release. The flavors have added incremental sales to the Wonderful Pistachios portfolio, with 38% of consumers purchasing No Shells flavors as their first Wonderful Pistachios purchase ever.
The flavors were recently recognized as a new product “Rising Star” by Information Resources Inc. in its New Product Pacesetters Report. In addition, Honey Roasted also received the 2020 SnackNation Insight Award for Best Nut or Trail Mix, and both flavors were listed on Amazon’s Hot New Releases list with Honey Roasted taking the No. 1 spot and Chili Roasted taking the No. 2 spot in the Snack Nuts & Seeds category.
The Wonderful Co. offers retailers a new 48-count point-of-sale display for the 11-ounce bags, which will showcase two-thirds Chili Roasted and one-third Honey Roasted, according to the release.
The new size will be available nationwide, along with the No Shells Roasted & Salted variety which is already available in a 12-ounce bag.
Chili Roasted and Honey Roasted pistachios are also available in 22-ounce, 5.5-ounce, 2.25-ounce, and .75-ounce options, according to the release.
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