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Long-standing components of produce marketing campaigns targeted to kids and parents have taken on a new relevance as a back-to-school season unlike any other approaches.

The National Mango Board will present next week a webinar entitled “Breaking Point or Pivot Point? How a Microscopic Menace Ignited Monumental Marketing Changes.”

For produce box delivery company Hungry Harvest, COVID-19 has meant big business.

The season for The Oppenheimer Group’s Blue Goose plum brand has started.

The Blend, a cooking technique that combines chopped mushrooms with ground meat, continues to be the Mushroom Council’s primary promotional focus.

Tanimura & Antle, Salinas, Calif., established the HarvestSelect box program for retail outlets to give convenient and fast options to consumers who want to reduce time spent in stores during the pandemic.

The Southeast Produce Council, Millen, Ga., has cancelled Southern Innovations because of the COVID-19 pandemic.

Ayco Farms, Pompano Beach, Fla., has seen a “substantial increase” in demand for bagged asparagus from retail customers who are acting on changes in consumer preferences during the COVID-19 pandemic.

Washington state peach and nectarine volume from Wenatchee, Wash.-based Stemilt Growers will continue with promotable volume well into September.

Eagle Eye Produce, Idaho Falls, is shipping new crop yellow and red onions, with white onions to follow soon.