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In this newly created role, Alyssa Houtby will lead the council’s advocacy efforts and will work closely with Monument Advocacy, the North American Blueberry Council’s Washington, D.C.-based lobbying firm.

Not every job requires using every tool on hand; however, having well-planned “toolkit” can keep productivity rolling, no matter the tasks that arise, says columnist Armand Lobato.

The Packer and PMG brought together thought leaders from the fresh produce industry to discuss some of the challenges and disruptions affecting the industry and how to turn them into opportunities in 2023 and beyond.

The Food as Medicine movement isn’t going anywhere. What is the retailer’s role?

Several people were honored and their personalities celebrated as industry leaders prepared to advocate for potato-focused policies with legislators during the National Potato Council Washington Summit.

The National Farm Machinery Show revealed one major theme: the supply chain is still posing major problems for ag equipment manufacturers, an issue that’s improving, but could still last the remainder of this year.

Houston, Texas-based Brighter Bites has received increased funding from key industry partners Mission Produce, Sunset and Taylor Farms.

The National Potato Council has released a “Spud Nation” report, which finds the potato supply chain drove $100.9 billion in U.S. economic activity and supported more than 714,000 jobs in 2021.

The association’s “More for Your Money” campaign sought to deliver clear, down-to-earth messages to help consumers eat fruits and vegetables despite price fluctuations.

The window to receive a reduced rate closes March 3, though online registration will remain open after that time.