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There are a lot of sophisticated ways to try and estimate what an additional SKU will give you in sales based on competing items and gaps in the marketplace.

The first thing to look at is why tonnage is important. And it’s easy to forget about tonnage and think only about sales.

There are several different objectives that retailers are looking to satisfy through advertising.

Those are all points that suppliers need to have in the back of their mind when they sell product to their customers.

Curation Foods has added a new salad line, Vineyard Collection, to its Eat Smart brand.

Wedge Community Co-op, Anthony Marano Co, Wada Farms Marketing Group LLC, and Pexco Produce Sales have endorsements. Greenlife Cactus Inc is new to the market.

The Little Potato Co., Edmonton, Alberta, has kicked off a summer grilling promotion for its creamer potato products.

I was positioning the little American flag on my desk when Russ T. Blade peeked from behind Old Glory.

USDA imposes sanctions on Triple Fresh Produce LLC, Bain Distributors Inc, and Ultra Fresh. Sunrise Produce Inc, The Good Acre, and Tucker Farm & Sons LLC are new to the Market. Corona Family Farms Inc is endorsed.

Devine Organics LLC, JCR Produce Company, Summit Harvest Inc have endorsements. The Fresh Connections has updated business website.