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The California avocado crop will be smaller this year, but promotable volume will arrive by late April, according to California Avocado Commission projections.

Since the COVID-19 pandemic, the common narrative among produce marketers is that consumers have been drawn toward bagged fruit, whether that be for convenience, economy or perceptions of safety.

Most California avocado marketers are optimistic that the foodservice trend line is pointing higher, but say making firm predictions is impossible.

The Southern California strawberry scene has undergone a major transformation during the past couple of decades.

Southern California growers soon may have access to some new strawberry varieties.

California’s smaller avocado crop should see strong demand and good market conditions in 2021, especially up and down the West Coast.

Despite the lack of in-person events and other pandemic-related factors that limited marketing efforts, California avocado demand fared well during 2020.

California organic avocados have a strong presence at retail that runs above the category trend.

Take a look at the Mexican produce business updates from companies such as Calavo, Ciruli Bros., Fresh Farms and more.

Rain and cold weather put a bit of a damper on the start of Mexico’s winter produce season, but distributors said temperatures — and shipments — were rising as February played out.