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Enthusiasm on the show floor was high as exhibitors discussed everything from what’s in season to new product innovation to flavor-packed fruits and vegetables, and most importantly why they return to this dynamic event in the desert year after year.

Good weather has brought good volume, which means ample opportunity for strong sales this season, a Honeybear Brands excecutive said.

With a 51-year tenure in the produce industry — nearly 17 years with the Idaho Potato Commission — and almost two decades as The Packer’s weekly retail columnist, Armand Lobato reflects on his years of potato promotion and the power of a well-told story.

Fresh Trends 2025 data shows that only one in four consumers knows how to spot a ripe plum, but it actually just comes down to taste.

The discount grocer said it is cutting prices on 25% of its selection to help shoppers celebrate summer without sticker shock.

The lawsuit challenges the ending of the Local Food Purchase Assistance program agreement that directly supports Pennsylvania farms and food banks.

Season starts, transitions and new crops coming on line were all some of the highlights of these booth visits at the West Coast Produce Expo.

Research points to alarmingly high levels of viral infections — vectored by Varroa mites with resistant genes to a common treatment — as key drivers of colony collapse.

The campaign will activate across digital and social media channels, influencer partnerships, paid streaming, retail-tagged advertising and shopper marketing — reaching shoppers where they spend their time and make purchasing decisions.