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As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers.

FullTilt Marketing has added three new members to its account team to strengthen its ability to serve its clients.

Mayda Sotomayor transitions to board and advisory role following year-long co-leadership period.

North American trade expert details how a cycle of rhetorical escalation and maximalist threats will likely push final U.S.-Mexico-Canada Agreement negotiations into next year.

Despite early-season weather hurdles, the berry industry is highly optimistic about the 2026 summer season due to stabilizing production, exceptional consumer demand and projected volume increases.

Amazon, World Central Kitchen and Goya Foods are partnering with local networks to deliver critical relief following devastating back-to-back earthquakes in Venezuela, highlighting a decentralized, “fresh-first” disaster response aimed at helping communities rebuild.

While U.S. trade representatives say the administration will not renew the deal in its current form, the U.S. will proceed with a USMCA bilateral negotiating round scheduled with Mexico during the week of July 20.

The U.S. lets the 16-year USMCA extension deadline pass, opting for rolling annual talks. Experts break down what this means for “predictability” and the leverage needed for disputes.

The Romulus facility is strategically located within a 500-mile radius of nearly half the U.S. and Canadian populations, helping streamline logistics, reduce transit times and support faster, more reliable delivery across key markets, the company says.