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The mood is subdued down on the farm, according to a survey of rural bankers.

Salinas, Calif.-based Taylor Farms is celebrating its fifth facility to receive TRUE certification, which is used by facilities to define, pursue and achieve their zero-waste goals.

The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.

Mission Produce will showcase The Mission Advantage and its diversified sourcing strategy at the Canadian Produce Marketing Association Convention and Trade Show, set for April 23-24 in Vancouver, British Columbia.

Want to send a message to customers that your store is the place to shop for fresh produce? Columnist Armand Lobato offers some “neat” advice.

Pest Management Regulatory Agency registration allows for the application of the shelf-life-extension solution on fruits and vegetables, including broccoli, tomatoes, peaches and more, Verdant Technologies says.

The California-based marketer expects about 5 million pounds of Gem avocados this season, with the peak hitting in May.

Sun World International LLC says unauthorized individuals falsely claimed association with the company and promoted fraudulent services under the guise of providing technical support for Autumncrisp grapes.

The Canadian Food Inspection Agency updated its labeling requirements for the use of sulfur dioxide gas on fresh grapes during storage and transport, according to a USDA report.

Hy-Vee says the acquisition will add 22 stores to its more than 550 retail business units.