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Season starts, transitions and new crops coming on line were all some of the highlights of these booth visits at the West Coast Produce Expo.

Research points to alarmingly high levels of viral infections — vectored by Varroa mites with resistant genes to a common treatment — as key drivers of colony collapse.

The campaign will activate across digital and social media channels, influencer partnerships, paid streaming, retail-tagged advertising and shopper marketing — reaching shoppers where they spend their time and make purchasing decisions.

DeCicco & Sons plans to use new retail automation to enhance operational execution and in-store experience across multiple locations.

The launch is part of the company’s broader campaign celebrating “the lil’ things” — a reminder to savor life’s small, joyful moments.

Fresh Trends 2025 data shows consumers aren’t very familiar with what ripeness looks like in nectarines, but that might be because of variety and tastes.

By providing essential details efficiently, buyers help produce managers operate more effectively, says columnist Armand Lobato.

Here’s what retail data and The Packer’s annual consumer survey reveal about shoppers’ interest in convenience options.

Pacific Trellis Fruit Company says the joint venture will bring its total program close to two million boxes in three years.