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As we delve ever deeper into the coronavirus COVID-19 situation, food distributors and retailers are discovering this pandemic may unfortunately be with us for at least the immediate future.

Zespri’s kiwifruit season is starting early in May, and messages to consumers are focusing on the nutritional benefit and flavor of the SunGold variety.

A panel of retail and foodservice experts will share their perspectives on the COVID-19 crisis at the Produce Marketing Association’s April 15 Virtual Town Hall.

The Hass Avocado Board is compiling information from research company IRI to update the industry weekly on the retail avocado segment during the COVID-19 crisis.

DL Group USA Inc., Frescos Del Pacifico LLC, Raul Trevino and Sons, Simply Natural Harvest LLC, and TM Hill Produce LLC are new companies to the Market. Aloe Organics LLC, Misfits Market and others have updates.

In the continuing market disruption related to the COVID-19, supermarkets are not running their typical amount of weekly promotions for fruits and vegetables.

Cascade Fruit Growers LLC, Farmhouse Delivery Inc., King Citrus Produce LLC, Sunrise International Market, and Ubananoo Inc. are new companies to the Market. Fordel Marketing LLC, Fortinos and others have Updates.

An April 17 web seminar hosted by The Packer and conducted by Category Partners will look at what is coming next for fresh produce at retail during the COVID-19 pandemic.

In part one of our series, we covered the basics of crisping and preparing your fresh produce. With all that work now complete, you are ready to go into physically setting the rack and painting your picture!

Ahhh, the beautiful wet rack! The crown jewel and showpiece of every produce department.