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The holiday family feast features fresh produce like asparagus, russet potatoes and corn on the cob, available now through April 20.

With many different flavors and textures, the root vegetable is suited for many holiday dishes, according to the company.

The new multi-channel campaign highlights its multi-generational family-run stores and a legacy of commitment to local communities.

Fruit and Vegetable Growers of Canada’s report on the impact of U.S. tariffs urges quick government action to support the trade-exposed sector.

The debut comes as the company retires an exclusive licensing deal with Mann Packing and Del Monte for baby broccoli sold as Broccolini.

The company expects high yields and advises retailers to showcase strawberries digitally and offer a variety of pack sizes to meet diverse customer needs.

Through the Orange Bag campaign, Food Lion says customers help address food insecurity and nourish people experiencing hunger by supporting access to nutritious food.

The Wenatchee, Wash.-based company plans to highlight a variety of fresh offerings at this year’s Canadian Produce Marketing Association Convention and Trade Show.

Customers can support Rodale Institute’s mission to help farmers adopt regenerative organic practices by pledging, purchasing or donating at the register.

The new 24-ounce bag featuring a mix of premium potatoes is ideal for roasting, boiling or adding a vibrant pop of color to any dish, the company says.