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Summer merchandising is ripe with opportunity. Columnist Armand Lobato shares some must-have steps and display tips to make the produce department stand out to shoppers this season.

Strawberry fields in California’s central coast region were challenged early in the season with winter rain and cold temperatures, but spring and summer availability is looking strong, says Cindy Jewell.

The company said its regeneratively grown berries will be in select Whole Foods, Sprouts, Bi-Rite, NewLeaf, Berkeley Bowl Marketplace and Oliver’s locations.

The global avocado exporter says retailers can secure ample volume and pricing as part of its retail and foodservice program.

Have A Plant said consumer research was a central focus of the Foundation for Fresh Produce’s Consumer Connection Conference.

The California Cantaloupe Advisory Board and chef Will Horowitz created The Possible Burger, featuring smoked cantaloupe, to capitalize on younger generations’ interest in healthy eating and plant-based diets.

The Packer’s Fresh Trends 2024 survey shows nearly 7 in 10 consumers reported buying a larger variety of fresh produce than two decades ago. See which commodities have made the greatest gains in shoppers’ carts.

Blackberries, blueberries and raspberries will be offered throughout the summer by North Bay Produce, says Brian Klumpp, director of sales and marketing.