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Peak volume of California cherries is expected on May 18 for the Dinuba, Calif.-based marketer.

With the arrival of spring comes the onset of a plethora of nutritious fruits and vegetables from California’s bountiful Santa Maria Valley.

Soil Health Institute becomes the fourth environmental nongovernmental organization to join PSA, while Walther Farms and DeGroot’s Vegetable Farms joined as grower associates.

The Morris, Minn.-based company says the move is aligned with its sales strategy in the eastern U.S.

Bananas top the list of “must-buy” fruits and vegetables on shoppers’ grocery trips, followed by grapes and apples, finds a new national banana survey commissioned by Dole Food Co.

Ahead of this year’s gathering, The Packer connected with exhibitors to learn more about why CPMA is a must-attend event.

The retailer has partnered with four other grocers to invest $125 million in start-ups and scale-ups over five years with the aim to transform grocery retail and address sustainability challenges.

The award will be presented to BC Fresh Vegetables Inc. President and CEO Murray Driediger at the Canadian Produce Marketing Association’s Convention and Trade Show’s awards brunch on April 25.

Prior to joining the foodservice distributor, Kevin Vogt served as the managing director at the Swanson Family of Cos.