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From patriotic packaging to star-spangled sweepstakes, fresh produce brands are rolling out limited-edition summer features to celebrate the nation’s milestone birthday.

While shoppers often believe their grocery choices are entirely rational, neuromarketing reveals that subconscious emotional impulses and evolutionary instincts dictate what they buy long before they ever reach for an item.

Following a record-breaking $3.8 billion year in retail sales, the U.S. Highbush Blueberry Council is looking to a pivotal July USDA referendum to sustain its massive market momentum and combat rising industry pressures.

With localized production suffering immense financial losses, Gavin Willis shares how growers hope upcoming trade talks will address stark differences in environmental and labor costs.

Frustrated shoppers took to social media to call out the grocery retailer after waiting in digital checkout lines for up to 45 minutes, only to find out the highly anticipated free boxes had vanished in seconds.

The project is intended to help boost productivity and fruit quality while developing a more efficient use of resources in kiwifruit growing.

By shifting raw honeycomb into the fresh produce section, retailers can build a high-margin category that injects new revenue directly to domestic beekeepers currently being pushed out of business by fraudulent liquid honey imports.

Over the past 42 years, growers, shippers, retailers and consumers have come to recognize the value of the Jersey Fresh logo on the produce they buy, ship or sell.

Months after canneries in Modesto and Hughson shut down, clingstone peach growers face canceled contracts and an uncertain supply chain.