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General Manager Justin McGregor explains how a fair trade partnership with Equifruit is trading customers up and proving that storytelling sells in the produce aisle.

The company is shuttering underperforming locations and launching a business optimization plan to stabilize its finances after noncash impairment charges led to a $218.2 million quarterly net loss.

The produce grower distinguished itself as the only fresh-food company on a list dominated by major packaged goods, signaling a significant shift in Canadian consumer preference toward high-quality, nonprocessed options.

The company has appointed José Manuel Madero Garza to its board of directors to help guide the company’s strategic growth and international expansion.

The company, which says the new format maintains berry quality, has also launched a first-ever 10-day freshness guarantee.

Arizona native Pat Tucker, who helped grow the regional farm into a year-round international melon supplier, will continue to serve as a consultant.

The third-party verified eco-label that certifies farms for pollinator and biodiversity conservation says it can offer reduced licensing fees and a simpler licensing experience for growers and brands.

Programs that spark curiosity about fruits and vegetables, whether classroom tastings to space-bound tomato seeds, show how early exposure can shape children’s willingness to try more plants.

Driven by a convenience economy, the fresh produce industry is pivoting toward high-velocity, value-added products that eliminate prep time while delivering restaurant-quality experiences.

According to the California Department of Food and Agriculture, 45,244 women producers operate across the state, managing 11.5 million acres of farms and ranches that contribute $22.2 billion in agricultural sales.