Apples
Apples are a perennial favorite with consumers: 90% of all consumers buy apples, according to The Packer 2026 Fresh Trends Report. The ever-growing number of apple varieties creates marketing opportunities for Produce Retailers.
Save room in the shopping cart for more Washington apples.
Wenatchee, Wash.-based CMI Orchards is highlighting Kanzi apples as a top choice for food enthusiasts in baked desserts and holiday treats.
New Zealand apple planted area will drop substantially because of damage from cyclone Gabrielle in February, according to a news USDA report.
With an extensive marketing campaign with Hallmark Channel, the Envy apple once again expects to be the “The Ultimate Holiday Apple.”
Wenatchee, Wash.-based Stemilt Growers has added new capabilities in a new apple line packinghouse extension.
Wenatchee, Wash.-based CMI Orchards says its ready to keep up traditions and let its dedication to the American Dream shine this Veterans Day.
The chief ag negotiator in the office of the U.S. trade representative was among those visiting Cherry Hill Orchards & Farm Market in Lancaster, Pa., to discuss trade, jobs and market conditions.
The organization plans to put New York-grown apples on center stage for the Big Game with a marketing blitz, giveaway and more.
Honeybear Brands’ Pazazz Apple and chef Elle Simone Scott of “America’s Test Kitchen” are encouraging shoppers to check out the American Institute for Cancer Research’s online tool.
Pazazz apples are now available to retailers and shoppers as an organic option exclusively from Elgin, Minn.-based Honeybear Brands.
Shipments of the premium branded apple variety are expected to continue only through April, according to CMI Orchards.
Lemonade is a cross between a gala and braeburn, giving the apple its crunchy effervescence paired with a blushing cheek.
A research team at Penn State University looks to use real-time data and an unmanned vehicle to better target heat in orchards during freeze events.
A U.S. Apple Association report shows apple holdings for March are also 25% higher than the five-year average for the month.
T&G Global says the company and its independent growers will collectively pick over 4 million tray carton equivalents of apples this year, including its premium Jazz and Envy apple brands.
Oppy is awaiting the arrival of a new crop of Southern Hemisphere Envy apples alongside a diverse range of year-round varieties, company officials say.
While the total inventory continues to lower as the season winds down, fresh apple holdings still sit above the five-year average.
The Packer’s Fresh Trends 2023 survey, indicated that 58% of consumers purchased fresh apples in the past year, compared with 55% in Fresh Trends 2022.
The solutions include a bio-fungicide and an apple coating, both approved for organic use, as well as a scald and carbon dioxide injury inhibitor.
Industry organizations are praising a June 22 announcement from U.S. trade officials that India will soon lift its 20% retaliatory tariff on some U.S. agricultural products.
With fall fast approaching, all eyes are on Washington to see what fruit the nation’s top apple-producing state will bear this season.
The two Wenatchee, Wash.-based fruit companies are partnering to expand the combined apple, pear and cherry offerings.
The Pennsylvania-based fruit marketing company is launching its Eastern apple season with ginger gold, Honeycrisp and mcintosh varieties, and it expects peak supply from November to January.
U.S. fresh apple holdings on Nov. 1 were 36% more than reported last November and 21% more than the November five-year average.
Apple volume is up, and prices are down. That equation adds up to more apple promotion opportunities, says Brianna Shales, marketing director for Stemilt Growers.
The event hosted by Yakima, Wash.-based FirstFruits Farms aims to raise the apple’s profile through retailer promotions and social media posts.
The company has promoted Nicole Gordy, who had served as director of business analytics. Gordy succeeds Steve Clement, who becomes CEO of PNW Tree Fruit, which owns Sage Fruit packers and 6,000 acres of orchards.
A research team from apple- and pear-producing states seeks to identify biological controls and develop tools to help growers better detect and control the devastating pathogen.
During his 18-year stint with the commission, Todd Fryhover has overseen the marketing efforts for Washington apple growers in 25 countries worldwide.
In a new video, Claudio Villalobos, a farm manager at Superfresh Growers, shares his experience as a farmworker and the role farmworkers play in the fresh produce industry.