Apples
Apples are a perennial favorite with consumers: 90% of all consumers buy apples, according to The Packer 2026 Fresh Trends Report. The ever-growing number of apple varieties creates marketing opportunities for Produce Retailers.
Michigan apple growers experienced some localized frost damage in the spring but still had a great growing year.
The Wenatchee, Wash.-based company is reporting major growth in branded organic apple sales dollars and more promotion opportunities ahead.
Honeybear Brands says it is delighting retailers and shoppers with its growing supply of the late-season EverCrisp variety.
The packer, grower and distributor of pears, apples and stone fruit says new variety development and organic offerings is a key part of 2024 plans.
This is the 11th year employees of the grower, packer and shipper of tree fruit shopped, wrapped and donated gifts to children in the care of the Washington State Department of Children, Youth and Family Services.
Marketers recently shared the unique prospects that ample supply provides for retailers and consumers.
Honeybear Brands says it is gearing up to deliver a bounty of fresh Chilean apples and pears to retailers nationwide.
Washington State Apple Blossom Festival recognized the Stemilt executive for the company’s support of the state’s tree fruit industry.
With ample supply and Earth Day nearing, the Wenatchee, Wash.-based packer, grower and distributor is offering tips on how retailers can capitalize on the growing interest in the organic category.
The association gave $5,000 in grants to five schools to support initiatives that highlight fruits and vegetables and healthy eating.
Retailers, produce managers, merchandisers and marketers can also use the board trend for apple season, in making promotional campaigns, in print at point of sale or online at the virtual store and on social.
The first boxes of SnapDragon apples are arriving in stores as growers across New York state are handpicking the Crunch Time Apple Growers apple.
After scrolling, searching and, to be honest, doing what we normally do on social media, see what we liked about these posts from produce-focused professionals and companies on three major social media platforms.
Its first harvester was for strawberries, and last year it launched the apple harvester for use in Washington.
The Wenatchee, Wash.-based marketer points to efforts in packaging, social responsibility and communications.
Five vendors have been awarded contracts to supply apples for the nearly $600,000 purchase.
Master judge, noted baker and author Erin McDowell chose winning recipes for this year’s competition, which put Cosmic Crisp apples at the center of the dish.
A smaller Honeycrisp crop provides ample opportunity for retailers to highlight high-flavor varieties such as SweeTango, Cosmic Crisp, Envy and more said the Wenatchee, Wash.-based grower, packer and distributor of tree fruit.
International New-Varieties Network will exclusively license the new variety, WA 64, which is a Pink Lady and Honeycrisp cross.
The agency, which intends to issue a direct delivery contract, has scheduled the call for Aug. 9. Offerors can submit questions in advance by Aug. 8 at 3 p.m. CT.
The Washington State Tree Fruit Association said it expects around 124 million standard 40-pound boxes for the upcoming season.
The state’s apple growers are gearing up for another productive year, though volume may be slightly lower than 2023.
A rundown of news briefs from companies serving the apple industry.
Novem said that, before the closing of the sale, it will lease the storage facility in British Columbia to help growers in the Okanagan Valley and prevent the loss of 25 million pounds of apples this season.
Steve Wright, who has retail experience at Tops Friendly Markets and Spartan stores, joins the company as vice president of sales.
The British Columbia Supreme Court ordered the cooperative to sell its assets following a petition for creditor protection.
Striving not to gap in availability to the consumer, Chelan, Wash.-based Chelan Fresh continues expanding the length of season on multiple organic tree fruit varieties, says Kevin Stennes, organic sales manager.
A big increase is expected in Washington’s organic Cosmic Crisp apple volume this fall, says Brianna Shales, marketing director for Wenatchee, Wash.-based Stemilt Growers.
The 107,000-square-foot storage facility is adjacent to the company’s packing plant, which it said will allow for operational efficiencies.
Following a small crop in 2022 and a large crop in 2023, marketers see a more manageable crop volume this year.