Pomegranates
John Vena Inc., a specialty produce wholesaler based in Philadelphia, PA, has stepped up volumes of Israeli pomegranates through their import partnership with EDOM Fruits.
Los Angeles-based POM Wonderful is kicking off the 2021 California pomegranate season with its largest digital marketing campaign ever to raise brand awareness and continue to drive category growth.
California pomegranates are a true fall fruit, with nearly all shipments of whole fruit moved from September through December.
Despite drought challenges, growers in the Golden State predict high quality for grapes, pomegranates and citrus.
For the upcoming fresh pomegranate season, POM Wonderful will continue to invest heavily in its health-focused marketing, reminding consumers that POM is The Antioxidant Superpower.
California pomegranates had a big fresh year in 2021, USDA statistics show.
Reedley, Calif.-based DJ Forry Co. will have a good crop of pomegranates to offer this year, says Ray England, vice president of marketing.
A late bloom resulted in variable pomegranate yields in California’s central valley, says Brian Forrest, sales representative with Youngstown Grape Distributors Inc., Reedley, Calif.
If weather conditions continue stable, pomegranate growers in California’s Central Valley expect that the total volume of early varieties should easily pass last year’s total.
The Los Angeles-based company is marking 20 years in business, along with the start of California pomegranate season and National Pomegranate Month.
The import division of Philadelphia-based specialty produce wholesaler John Vena Inc. says it expects consistent East Coast arrivals of Wonderful variety pomegranates for its longest-ever import season.
Just in time for Halloween, POM Wonderful has launched a nationwide campaign: “Real Life is Scary: Protect Yourself With POM.”
With pomegranate season officially underway, the council says the fruit offers a pop of color, flavor and nutrition in holiday recipes.
The Pomegranate Fiber, which is upcycled from POM Wonderful pomegranate husks after juicing, is a fiber-dense powder that can be used in a variety of food applications.