Produce Marketing
The COVID-19 pandemic has challenged produce grower-shippers throughout the U.S., but a silver lining for the citrus industry is consumers’ perception of citrus as immunity boosters.
The Blend, a mushroom promotion success, now goes to Food Network.
Avocados and mangoes are a couple of the top produce items for Cinco de Mayo, and suppliers expect demand to be strong despite different consumer patterns than previous years.
The U.S. Department of Agriculture (USDA) today announced that producers of south Florida avocados voted to continue their marketing order program.
Episode 44 of Tip of the Iceberg Podcast features an interview with Chelsea Consalo, vice president of produce operations for Consalo Family Farms.
2020 was a record year for mangoes, with a double-digit lift in volume velocity, at 12%, according to the National Mango Board. And whole-mango dollar velocity was up 19% year over year.
Comparisons with the pandemic year of 2020 are difficult to make, but most organic marketers see continuing momentum for organics in 2021 after COVID-19 set new records for retail sales.
Per capita consumption of lemons and limes continues to grow, U.S. Department of Agriculture numbers show.
Creating content that provides practical solutions for parents continues to be a focus for produce brands looking to reach families.
It has been a good year at retail for lemons and limes, and Limoneira has been in prime position to fulfill demand.
With consumer expectations rising, packaging continues to evolve for organic produce marketers.
Jennie Coleman, president and owner of Quebec-based Equifruit, believed in Fairtrade bananas before almost anyone else did.
Consumers have been eagerly awaiting the 2021 crop of Michigan asparagus and will now be rewarded with the seasonal favorite now at their local stores.
Strong demand for potatoes and potato products and tight domestic supplies continues to drive increases in imports for the current (July – June) marketing year.
Shuman Farms will be shipping Vidalia sweet onions from southeast Georgia through late August and early September.
The June 4 release of the Netflix movie “Breaking Boundaries” certainly makes for depressing viewing, even though there is an attempt in the second half of the documentary to create hope that not all is lost.
2007 was the first year that the expression “carbon footprint” was mentioned in the pages of The Packer.
Are you frustrated with the numerous sustainability audits that your company is required to pay for and complete? If so, you are not alone.
Egg Harbor City, N.J.-based Consalo Family Farms hired Miles Fraser-Jones as vice president of new business development and procurement.
Looking back on the COVID-19 pandemic, industry leaders found many reasons to take pride in how their companies came through the worst of the pandemic.
Foodservice demand for garlic has increased and retail demand has receded slightly as consumers return to restaurants – though people continue to prepare more meals at home than they did pre-pandemic.
Meal preparation habits established during the pandemic bode well for the fresh herbs category, as retail sales remain above 2019 levels even as demand flattens out amid the return of foodservice.
Produce industry leaders think that the complete lifting of COVID-19 restrictions for restaurants and social gatherings is the best indication that foodservice business will return to pre-pandemic levels.
Consumers typically turn to citrus to load up on vitamin C during cold and flu season, but this year, suppliers hope they’ll stock up on even more grapefruit, oranges, mandarins and lemons to keep COVID-19 at bay.
Although USDA’s NASS estimated that California’s navel orange crop will be about 42 million 80-pound boxes this season, some grower-shippers estimate that number might be a bit on the heavy side.
With consumers’ concern for health immunity on the rise, and the COVID-19 pandemic’s convergence with peak cold and flu season, the Mushroom Council has launched the Feed Your Immune System campaign.
Yuma, Ariz.-based Bard Valley Date Growers reports that the retail date category grew $6 million to $114.7 million in 2020.
Don’t miss this week’s produce marketing news all in one place. Catch up on everything from new products and packaging design to marketing campaigns and more.
The Food and Drug Administration’s proposed rule on additional traceability requirements for certain foods is more complicated and expensive than it should be.
COVID-19 did nothing to subtract from banana demand, industry leaders say. In fact, the pandemic may have helped boost demand.