Produce Marketing
“July is part of peak California avocado season, with advertising and promotional support in full swing,” said Jan DeLyser, vice president marketing of the Commission.
Last year, with pandemic shopping at its fullest, mushrooms were among the top three best-performing foods in the produce aisle in terms of year-over-year sales. And now what?
While all fresh produce is healthy and can boost the immune system to some extent, mushrooms have some unique qualities that can still be promoted during what is hopefully the tail end of the COVID-19 pandemic.
The Packer’s Aug. 9 issue highlights the fall avocado deal, and we want to hear from you, avocado suppliers, about how things are shaping up.
Shortages in labor, raw materials and freight in the mushroom sector are requiring creative thinking.
Retail organic produce growth took a step back in the second quarter of 2021, but the category performance was still well ahead of conventional produce.
The Packer’s Sustainable Produce Summit, Sept. 13-17, features industry experts. This year’s event also introduces the Best of SPS Marketing Awards.
The apple season is underway, and we want to hear from you, Washington apple growers and marketers, about your expectations for this year’s crop.
Sustainability and plastic-free will be two packaging trends to watch in 2022, industry leaders report.
Just in time for the annual medjool date harvest, Bard Valley Natural Delights shares IRI data showing a promising year for the category.
Hantsport, Nova Scotia-based CKF Inc.’s Earthcycle brand of compostable and recyclable packaging has expanded its range of sustainable options.
The Cranberry Institute offers an in-depth look at the health benefits of cranberries in the diet.
It’s been a stressful 2021 so far for many nut and dried fruit growers and marketers, and it doesn’t look like the challenges will ease up before the year’s end.
While several red-hued fruits are compared to rubies, the shiny arils within pomegranates are about the size of what a wealthy woman would wear on her finger. And these jewels are doing well.
The fresh cranberry outlook is strong for the Cranberry Cooperative of the Americas, said Scott Simmons, director of sales.
More than one-third of growers feel like they are the ones who are setting their sustainability standards.
ANAHEIM, Calif. — Except for those stranded by cancelled flights caused by Hurricane Sandy, a record number of attendees at the Produce Marketing Association’s Fresh Summit 2012 went hard and went home.
With more than 1,000 exhibitors and a final attendee count of more than 19,500, the Produce Marketing Association’s Fresh Summit delivered global produce industry connections and fitbit scores on a big scale Oct 19-21.
I was sitting around the kitchen table last night, trying to recall to my wife, daughter and son-in-law all the excellent anecdotes and amazing insights gleaned from the general session speakers at Fresh Summit 2013.
Episode 61 of the Tip of the Iceberg Podcast takes a turn toward a road less traveled and features a small farmer with a big digital presence: Liset Garcia of Sweet Girl Farms in Reedley, Calif.
ANAHEIM, Calif. — The Produce Marketing Association’s Fresh Summit 2014 set records and drew praise from exhibitors and attendees for its global reach.
ATLANTA — Cathy Burns says the Produce Marketing Association’s recently announced alliance with the Entertainment Resource Marketing Association is another tool produce marketers can use to build consumer demand.
Washington, D.C.-based United Fresh Produce Association and Newark, Del.-based Produce Marketing Association are once again looking at the potential for a merger.
Hoping to inspire a “food revolution,” Jeff Dunn, chief executive officer of Bakersfield, Calif.-based Bolthouse Farms, may also help ignite a new way of industry working together.
ORLANDO, Fla. — Shrugging off worries about the potential disruptive effects of Hurricane Matthew, the Produce Marketing Association’s Fresh Summit 2016 set a new East Coast attendance record.
The Packer is seeking thoughts and perspectives of organic marketers and buyers for special coverage of organic marketing in its Nov. 1 issue.
ATLANTA — Tim Youmans traveled more than 2,400-miles cross-country for the fresh produce industry’s biggest annual trade show and found it well worthwhile.
Instead of pining for the “good old days” before the COVID-19 pandemic, Cathy Burns invited the industry to a “new extraordinary” in her State of the Industry address at the PMA’s Fresh Summit.
PMA’s 2019 Fresh Summit was a record-breaker. The event hit all the right notes, drawing a record attendance of nearly 24,000 attendees Oct. 17-19, according to PMA, and featuring just more than 1,200 exhibitors.
Pulling in about 21,000 attendees from 60 countries, the Produce Marketing Association’s Fresh Summit in Orlando was another success. It won praise for its programming, buyer presence and expo traffic.