Produce Marketing
Avocados From Mexico has launched a multichannel digital experience Super Bowl campaign, the company announced in a news release.
U.S. organic fresh produce imports are surging, according to USDA import statistics.
Los Angeles-based 4Earth Farms has launched several new organic items in the past few months, including broccoli and cauliflower florets, halved and shaved Brussels sprouts, and cauliflower rice.
A comparison of central California truck shipments of organic fresh produce in 2021 compared with 2020 showed a big gain in oranges and romaine lettuce, but lower shipments for multiple vegetables.
Select organic apple varieties are in outstanding position for retail promotions in the next few months, said Brianna Shales, marketing director for Wenatchee, Wash.-based Stemilt Growers.
Chelan Fresh will be heavily focused on its organic SugarBee and Rockit apple programs in the months ahead, said Kevin Stennes, organic sales manager for the Chelan Wash.-based company.
The 2020 – 2021 Texas 1015 Sweet Onion (TX1015) marketing campaign has wrapped up for the season.
A return to “normal” conditions in the foodservice industry could lead to lower demand for single-use plastics and relaxed packaging pricing next year.
To say the COVID-19 pandemic had a dramatic impact on consumer attitudes on plastic packaging would be a huge understatement, Matt Dusi thinks.
The growth of avocado consumption is a runaway success story, but that doesn’t mean growers and handlers have no worries.
The Packer asked industry leaders about what new packaging innovations have caught their eyes in the past year.
Grower-shippers anticipate a festive fall with gatherings galore – in other words, perfect conditions for pumpkins.
Disney princesses Ariel, Aurora, Belle, Cinderella, Jasmine, Mulan, Merida, Moana, Pocahontas, Rapunzel, Snow White and Tiana play starring roles in Dole’s newest campaign.
Produce shippers and packaging suppliers have faced shortages and higher prices of some packaging materials.
Innovations in material availability and handling technology are making the quest for sustainable packaging more realistic, several industry leaders say.
I remember vividly where I was on Sept. 15, 2006, when the Food and Drug Administration issued an advisory warning consumers not to eat spinach.
The use of fresh produce as a canvas for consumer messages continues for fresh produce suppliers.
The first annual Best of SPS Marketing Awards, presented by The Packer, were awarded at the 2021 Sustainable Produce Summit.
Mission Produce’s third quarter report shows a 22% increase in its International Farming segment revenue over last year, with higher total revenue and avocado volume sold.
In this Q&A with The Packer, United Fresh’s Tom Stenzel and the Produce Marketing Association’s Cathy Burns preview the new association launching in January.
The South Texas Onion Marketing Order isn’t dead yet.
Hantsport, Nova Scotia-based CKF Inc. has announced investments to substantially increase its thermoformed molded fiber production capacity.
Nearly 2 in 10 consumers polled by The Packer this year say the biggest influence on their produce purchasing decisions is the type of packaging used.
Market conditions for potatoes were running above year-ago levels in late October and early November.
Wenatchee, Wash.-based Oneonta Starr Ranch Growers is rolling out a new eco-friendly bag for organic fruit in the 2021-22 season.
Specialty produce is not one of those retail categories where a merchandiser can “set it and forget it.”
The Packer’s Tom Karst recently asked Matt Hiltner, marketing coordinator for Santa Maria, Calif.-based Babé Farms, Inc. about current trends in specialty produce marketing.
Single-use packaging is subject to volatile raw material sourcing, commodity markets, and manufacturing capacities.
The apple season is underway, and we want to hear from apple marketers about your expectations for the second half of this season’s apple crop.
It is not your grandparents’ apple marketing job.