Produce Marketing
Truck rates are at historic highs for the produce industry, and that reality presents challenges to apple marketers in the Northwest and other regions.
Oneonta Starr Ranch Growers is focused on year-round supply for its partners, said Dan Davis, director of business development for the Wenatchee, Wash.-based marketer.
Hudson River Fruit Distributors is actively marketing SnapDragon, RubyFrost and EverCrisp apples in 2022, said Alisha Albinder Camac, owner and operator of the Milton, N.Y-based apple marketer.
Wonderful Pistachios kicks-off the Ultimate Instagram Giveaway and, in honor of the 56th Big Game, partners with Alto Rideshare Company to offer 56% off all rides around Los Angeles over game day weekend.
Superfresh Growers will have organic and conventional Honeycrisp and gala variety apples through the summer, said Cat Gipe-Stewart, communication manager for Domex Superfresh Growers, Yakima, Wash.
Using a grant of more than $900,000, the Organic Trade Association (OTA) is looking to invest in global markets to promote U.S. organic products.
SnapDragon and RubyFrost both saw their largest crops yet in 2021, and the shorter crop other varieties have experienced is providing those two varieties opportunities to get in front of new consumers.
New York apples have a number of winning attributes, and the Apples from New York is touting all of them, said Cynthia Haskins, president and CEO of the Fishers, N.Y.-based New York Apple Association.
Stemilt Growers will work with retailers to promote Cosmic Crisp, organic fruit, and the marketer’s Lil Snappers programs through the winter and into the spring.
Several newer apple varieties are being promoted by Sparta, Mich.-based Riveridge Produce.
Yakima, Wash.-based Sage Fruit Co. has ample Cosmic Crisp volume and will be promoting the variety extensively through the winter and well into 2022, said Chuck Sinks, president of sales and marketing.
Brewster, Wash.-based Honeybear Marketing is promoting the health benefits of Pazazz apples through recipes and other promotions, said Don Roper, vice president of sales and marketing.
The rapid growth of omnichannel marketing delivers big opportunities for influencing purchases, and CMI Orchards has a digital team in place to work with retailers.
Promoting Cosmic Crisp apples is front and center for Yakima, Wash.-based Evans Fruit Co., said Scott Hennessey, account manager and coordinator.
The Mushroom Council’s collaboration with The Food Network — estimated to make more than 90 million impressions in 2021 — is one of the largest partnerships the council has ever undertaken.
Produce marketers enlist a slew of social media platforms as part of their efforts to provide consumers with health messages, convenient meal solutions, recipe inspiration and more.
Mushroom production is environmentally friendly by its very nature, but growers are looking for more ways to use less and reduce waste. It’s a great way to trim budgets amid this inflationary economic climate.
The pace of packaging innovation didn’t stop because of the COVID-19 pandemic.
CHICAGO — Washington apple grower Sean Gilbert is The Packer’s 2021 Apple Man of the Year.
CHICAGO — Apple marketers must defend their share of stomach against other commodities and pay close attention to new alternative retail formats to fully exploit consumer demand for apples.
In a groundbreaking way, Peruvian organic avocados are getting focused marketing attention.
Marketers surveyed by The Packer believe in the value and the future of organic produce, in substantial part because their customers do.
Paper-based packaging and bags have seen big growth in the last year, produce leaders say.
Consumers are far from “over” their preferences for packaging established during the 2020 COVID-19 pandemic.
With good promotion opportunities ahead, the avocado outlook through the balance of the year will be dominated by supply from Mexico.
The Packer’s Sustainable Insights survey showed that the three things growers associate with sustainability can be summarized with one theme — keeping the farm for the long run.
Cranberries are back, and The Oppenheimer Group is looking forward to putting Ocean Spray at the center of holiday tables.
With talk of sustainability buzzing around our industry, it is gratifying to read about the things companies in the food and agriculture sector are doing to reduce their environmental impacts.
The winter promotions at G&R Farms are focused on the Season of Giving, when retailers can take advantage of both the holiday promotional time period and also a higher likelihood consumers will feel charitable.
Avocados From Mexico will be back again for the National Football League’s biggest game in February, and former New Orleans quarterback Drew Brees will star in the group’s 30-second television spot.