Produce Marketing
Goldenberry Farms launched the “Ramboos Big Adventure” game on the Apple Store and Google Play as a value-add to the product line of Ramboos rambutans.
Back-to-school essentials: Healthy, kid-friendly options abound from bite-sized items to snack packs
Suppliers and grocery retailers are working together to provide convenient, healthy options for children and families in the produce aisle — perfect for school lunches and on-the-go snacks.
Starting with the 2023 crop year, the Lansing-based Michigan Apple Committee will no longer engage in retail marketing efforts, said Diane Smith, executive director.
A marketing campaign for TX1015 sweet onions will feature promotions including a sweepstakes, social media giveaways and restaurant events.
The Florida Department of Agriculture and Consumer Services has come up with a plethora of ways to promote the state’s fruits and vegetables through the Fresh From Florida retail promotion this spring.
The “Powered by Potatoes” education series helps retailers understand the retail sales opportunities for potatoes.
The California Cantaloupe Advisory Board and chef Will Horowitz created The Possible Burger, featuring smoked cantaloupe, to capitalize on younger generations’ interest in healthy eating and plant-based diets.
Held at the Metro Toronto Convention Centre April 26-27, the 2023 Canadian Produce Marketing Association Convention and Trade Show drew players from across the fresh produce supply chain.
From a fair trade dance party to a Hallmark actor partnership to sustainable packaging innovations, this year’s Canadian Produce Marketing Association Convention and Trade Show offered something for everyone.
While some may associate the versatile avocado with its popular hass variety, WP Produce plans to highlight tropical avocados — a typically larger fruit that is slower to oxidize — at the 2023 CPMA event.
Avocados from Peru is embarking on a lifestyle campaign that is as tactical as it is tasty, from sports tie-ins with retailer partners to strategic in-store promotions, to a gourmet food show to a night at the museum.
Dole Food Co.’s nine-month empowered living initiative inspired by the Marvel Cinematic Universe honored at the 2023 World Food Innovation Awards.
Bee Sweet Citrus is reporting an ample supply of oranges, grapefruit and lemons, and it anticipates a strong supply through the summer months ahead.
Continuing its multi-tactical “eating healthy and thinking green” avocado campaign, Avocados from Peru has teamed with the Cleveland Browns and Meijer to bring fans the “Ultimate Sweepstakes of the Football Season.”
When it comes to what retailers are looking for when they choose their apple suppliers, quality product is a given — but what helps them stand out?
A CIRAD researcher has shared insights and strategies to minimize the global avocado surplus forecasted in the coming years in a streaming webinar available from the Hass Avocado Board.
The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating,” a playful twist on tailgating.
Print, digital and retail promotions such as grocery cart ads, weekly circulars, social media campaigns, shoppable ads and more will be used to spread the word about the Sunshine State’s juicy red strawberries.
Greater Rochester American Advertising Federation recognized NYAA’s “The Big Flavor” campaign, and the New York Agricultural Society honored the association’s communication efforts.
The Envy apple and brand retailers and consumers enjoy today was years in the making, say Louise Beard, director of Forward Insight and Strategy, and Cecilia Flores Paez, T&G Global’s head of marketing in North America.
The buses are part of a New York Apple Association campaign spreading the word that New York state-grown apples are arriving at local grocers.
“Are You Reindeer Ready?” will be available exclusively on the company’s Facebook and Instagram pages.
The brand is partnering with artist Sebastian Curi for “Pop by Nature 2.0,” featuring interactive installations and an AI-powered, limited-edition sticker collection.
A recent marketing summit hosted by the council allowed industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand.
Mushrooms’ culinary versatility gives retailers opportunities to capitalize on consumer trends driving consumption.
The brand’s largest integrated campaign in five years features humorous commercials with parent-kid standoffs over Halos mandarins.
The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships.