Produce Marketing
Bee Sweet Citrus is reporting an ample supply of oranges, grapefruit and lemons, and it anticipates a strong supply through the summer months ahead.
Continuing its multi-tactical “eating healthy and thinking green” avocado campaign, Avocados from Peru has teamed with the Cleveland Browns and Meijer to bring fans the “Ultimate Sweepstakes of the Football Season.”
When it comes to what retailers are looking for when they choose their apple suppliers, quality product is a given — but what helps them stand out?
A CIRAD researcher has shared insights and strategies to minimize the global avocado surplus forecasted in the coming years in a streaming webinar available from the Hass Avocado Board.
The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating,” a playful twist on tailgating.
Print, digital and retail promotions such as grocery cart ads, weekly circulars, social media campaigns, shoppable ads and more will be used to spread the word about the Sunshine State’s juicy red strawberries.
Greater Rochester American Advertising Federation recognized NYAA’s “The Big Flavor” campaign, and the New York Agricultural Society honored the association’s communication efforts.
The Envy apple and brand retailers and consumers enjoy today was years in the making, say Louise Beard, director of Forward Insight and Strategy, and Cecilia Flores Paez, T&G Global’s head of marketing in North America.
The buses are part of a New York Apple Association campaign spreading the word that New York state-grown apples are arriving at local grocers.
“Are You Reindeer Ready?” will be available exclusively on the company’s Facebook and Instagram pages.
The brand is partnering with artist Sebastian Curi for “Pop by Nature 2.0,” featuring interactive installations and an AI-powered, limited-edition sticker collection.
A recent marketing summit hosted by the council allowed industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand.
Mushrooms’ culinary versatility gives retailers opportunities to capitalize on consumer trends driving consumption.
The brand’s largest integrated campaign in five years features humorous commercials with parent-kid standoffs over Halos mandarins.
The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships.