The rapid growth of omnichannel marketing delivers big opportunities for influencing purchases, and CMI Orchards has a digital team in place to work with retailers.

Promoting Cosmic Crisp apples is front and center for Yakima, Wash.-based Evans Fruit Co., said Scott Hennessey, account manager and coordinator.

U.S. organic fresh produce imports are surging, according to USDA import statistics.

Los Angeles-based 4Earth Farms has launched several new organic items in the past few months, including broccoli and cauliflower florets, halved and shaved Brussels sprouts, and cauliflower rice.

A comparison of central California truck shipments of organic fresh produce in 2021 compared with 2020 showed a big gain in oranges and romaine lettuce, but lower shipments for multiple vegetables.

Select organic apple varieties are in outstanding position for retail promotions in the next few months, said Brianna Shales, marketing director for Wenatchee, Wash.-based Stemilt Growers.