Driven by younger sustainability-minded generations, fresh produce purchases are shifting from strict environmentalism into personal lifestyle choices, with organic and local sourcing taking center stage.

Allan Safieh explains how Born Farms correlates weather, crop performance and cold chain telemetry to build supply chain predictability and protect yield quality from field to market.

Columnist Armand Lobato explains what can be learned from observing shopping carts — both in your store and at a competitor.

He takes over day-to-day operations as the berry grower-shipper’s new chief executive, while Mark Murai shifts his focus to long-term growth and strategy as chairman of the board.

Placer.ai foot-traffic data reveals that value grocers are capturing market share through distinct growth strategies, while shifting consumer behaviors are driving shoppers to cross-shop multiple banners to fulfill their fresh produce needs.

Tight margins leave growers hesitant to fund automation, even as delaying farm technology adoption exposes them to compounding labor and production losses.