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Known for Sugar Kiss, Honey Kiss and Summer Kiss, the specialty melon brand will be available through Legend Produce.
The companies hope their partnership and a high-tech twist on sterile insect technique strategies will pave the way for the future for berry growers.
Marketers say retailers should consider cross-promoting the versatile citrus to build demand during peak season.
Momentum built up by Easter promotions may well carry through to the next festive strawberry occasion, Mother’s Day.
The Yakima, Wash.-based company suggests retailers start early and make shifts to attract different consumer age groups.
The company calls the decision a substantiation of its claims of ethical, lawful strawberry breeding.