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The companies say the collaboration connects brands with advertising platforms for grocery and foodservice.
Thirty-two winners will be selected in April to win a range of prizes including free groceries.
The company said the move covers additional costs due to labor disruptions, slowdowns, congestion and other unforeseen events.
The Ontario-based greenhouse grower has named the industry veteran as vice president of marketing.
Fruit breeders say intellectual property rights protect proprietary varieties and help fuel innovation.
Vicky Miksis previously worked for the Fibre Box Association as its marketing and research manager and consulted for ICPF.