Social media posts, collaborations with schools and cooking demonstrations are among the outreach the company plans to help inspire U.S. consumers to make healthier choices and to provide resources and support to growers.

Mastronardi Produce says it plans to showcase the latest four SKUs in its berries lineup.

On the heels of Hurricane Milton, the $6 million increase is in addition to $10 million previously committed for relief and recovery efforts in Florida, Georgia, Tennessee and the Carolinas from Hurricane Helene.

The Wenatchee, Wash.-based grower-packer-shipper is marking six decades in business with the launch of new packaging and a “World Famous Fruit by World Famous Families” anniversary campaign at the 2024 International Fresh Produce Association Global Produce and Floral Show.

The vertically integrated importer says it plans to highlight its California expansion and new markets.

The new kits — showcasing hummus, spicy cashew and Baja ranch flavors — will join the Dole refrigerated salad sets at supermarkets throughout North America by Nov. 1, the company says.