The Eagle, Idaho-based Idaho Potato Commission is working with Greek yogurt brand Chobani to create a holiday recipe campaign promoting Idaho mashed potatoes made with Chobani Greek Yogurt.
The release said recipe collaboration celebrates two of Idaho’s potato and dairy industries and culminates with the announcement that the fourth Thursday of November has been declared National Mashed Idaho Potato Day by National Day Archives, a national registry for special days and events.
“The collaboration between Chobani and the Idaho Potato Commission – two organizations that support their communities and help local businesses thrive – strengthens our state, making Idaho the place where our children and grandchildren will choose to stay and raise their families,” Idaho Governor Brad Little said in a news release. “National Mashed Idaho Potato Day puts a well-deserved spotlight on our Idaho potatoes during a time of the year when mashed potatoes are the centerpiece at dinner tables around the country.”
Beginning in November, the commission and Chobani will release a new mashed Idaho potato recipe featuring Chobani Greek Yogurt, according to the release.
Both organizations will promote the recipe on their websites and social media pages throughout the month.
“We’re proud to partner with Chobani, a company with strong roots in Idaho that produces a high-quality product enjoyed by millions of consumers around the country, just like Idaho potatoes,” Frank Muir, president and CEO, said the release, “Additionally both foods are healthy, affordable and promote active lifestyles. Most importantly this collaboration supports the state’s economy and Idaho farmers.”
Details about the campaign and recipe can be found at the commission’s website .