Hanford, Calif.-based Nichols Farms, which grows pistachios and almonds, has introduced a new packaging design, said Caleb Adams, director of marketing.
The new look features a signature brown bag with an artisan style.
The company also has created matching free-standing displays to support incremental sales for retailers.
“My father started farming decades ago in the heart of California’s farmland,” Chuck Nichols, second-generation owner, said in a news release.
“I’m so proud that the company has remained true to its roots — putting people first and taking good care of the land. This new packaging design reflects that commitment,” he said.
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