The “Get Crackin’” marketing campaign that helped Wonderful Pistachios become a household name is back and taking on TikTok.
As part of its dedication to building a @wonderfulpistachios presence on the social media platform, Wonderful Pistachios has partnered with TikTok influencers to showcase and celebrate the unique ways people enjoy cracking open and eating pistachios through a #GetCrackin branded hashtag challenge.
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Through Feb. 20, TikTok users can create and post a fun video of how they creatively crack open Wonderful Pistachios using a custom #GetCrackin branded effect for a chance to win $10,000 and a year’s supply of Wonderful Pistachios, according to a news release.
Check out the Wonderful Pistachios partners and the TikTok posts that share how they crack open a pistachio:
Shawn Johnson (@shawnjohnson) does it in a handstand.
Today, ex-Olympic gymnast Shawn Johnson is known for her family oriented TikTok videos as much as she is for her gold medal. Johnson and her former-NFL-player husband continued to “Get Crackin’” in their ongoing series of friendly athletic competitions to see who could crack a pistachio first while in a handstand!
With their feet up the wall, they tested who could crack a pistachio with one hand while keeping balance with the other.
Alex Wong (@alexdwong) does it with an interpretive dance routine.
Alex Wong has devised an interpretive dance routine representing “How Dancers Get Crackin’.” He showcases dance moves representing the opening and crunching of the bag, as well as moves representing a pistachio cracking with his leg up in a split, moving his hip farther and farther with each crack — all while dancing to the beat of the cracks.
Vanesa Amaro (@vanesamaro91) does it when it’s time for a break.
Vanesa Amaro’s concept takes viewers on a journey throughout her busy day. Using speed ramping, viewers can see into her home cleanings, filming and editing TikTok videos for her channel and being on set for a lifestyle shoot. Amid the chaos of work, she takes a moment for herself to relax and find peace, revealing a bag of Wonderful Pistachios in her purse. Amaro cracks them open, and we witness her euphoria and energy that revitalize her and empower Amaro to charge through the rest of her day.
Joseph’s Machines (@josephmachines) does it mechanically.
Joseph Herscher has become synonymous with engineering elaborate machines that are as impressive as they are comical to accomplish life’s simplest tasks. In the spirt of his most engaging videos, he developed a one-of-a-kind pistachio cracking-and-snacking machine. One by one, pistachios make their way along a conveyor belt, heading towards a pistachio-cracking device. Finally, a cracked pistachio kernel drops down a tube conveniently into Herscher’s mouth.
Pierre Stepz (@pierrestepzz) does it in the style of real life and anime.
Pierre Stepz created a video in the theme of his popular ongoing series of “real life versus anime” to show how he “Gets Crackin’.” To start his video, Stepz begins by simply eating a cracked open pistachio. In anime, he began with a large close-up of an in-shell Wonderful Pistachios pistachio on screen and dramatically chopped it open with his hand slicing downwards, bursting the pistachio into flames. As it opens, the ground dramatically cracks and crumbles all around until the world cracks in half around him.
Thoren Bradley (@bradley.thor) does it on his first attempt.
An ax-wielding internet sensation, Thoren Bradley wants to remain true to the spirit of his original content. In his “Get Crackin’” video, Bradley focuses not only on his strength and technique, but his accuracy. His video shows him using pinpoint aim to split open a pistachio in one powerful swing!
Daniel and David Hulett (@hulett_brothers) do it with a trick shot.
The Hulett’s show how they “Get Crackin’” by nailing one of their most difficult and inventive trick shots yet. They putt a golf ball up a ramp in perfect synchronization into a bucket attached to each side of a suspended pistachio nut. With precise timing, it successfully cracks the pistachio open and drops the pistachio nut into a very narrow, small-mouth bottle below.
Elladj Balde (@elladjbalde) does it on a single blade.
Elladj Balde demonstrates a skating routine in which he brings Wonderful Pistachios along for the ride. Upon presenting the Wonderful Pistachios bag front and center, he removes a handful of pistachios and skates against a scenic backdrop of snow-capped mountains. Balde immediately gains rapid speed and transitions backwards to build up to an incredible slow-motion backflip. Upon coming to a screeching stop, he cracks open a pistachio and eats it close up in front of camera with a smile.
