Marketing
For many, the April 25-27 Viva Fresh Expo feels like a long-anticipated family reunion.
From passion to inspiration to education, there is something for everyone at the 2019 Viva Fresh expo.
The California Strawberry Commission will use Instagram for its summer marketing campaign, the Get Snacking Challenge, which has a $1,000 grand prize.
Dallas-based produce marketing agency DMA Solutions Inc. will send nine top-performing Texas A&M University students to the Viva Fresh Produce Expo April 25-27 in San Antonio as a part of the Aggies for Fresh scholarship.
Wenatchee, Wash.-based Stemilt Growers celebrates its 30th year growing organic apples, pears, cherries and other fruit.
The June 10-12 United Fresh 2019 Convention & Expo in Chicago is having one more fling with the Windy City before moving to San Diego next year for a June 17-18 show.
Inspired by the July 19 release of Disney’s new “Lion King” film, Dole Fresh Fruit is launching a summer-long healthy living initiative, National Eat More Fruit and Vegetables Day.
Washington-based Giumarra Wenatchee launched its fourth season of marketing New Zealand-grown kiwiberries in partnership with Seeka.
A new promotion from Valencia, Spain-based SanLucar and the Walt Disney Company will feature the catchphrase “Dive into fun with sweet fruits” with themes from the movie Vaiana 2.
Behind only potatoes in frequency of consumer purchases, bananas are tied with apples as the most popular fruit commodity in The Packer’s Fresh Trends 2019 survey.