Santa Claus called and Pure Flavor answered.
In a marketing push that included a new version of the “twas the night before Christmas” poem and a YouTube video with elves in greenhouses and Santa demanding Mini Munchies, Leamington, Ontario-based Pure Flavor’s snack-sized veggie programs received a holiday boost.
Pure Flavor’s Mini Munchies Program, according to a news release, has two formats:
Juno Bites Red Grape Tomatoes, Aurora Bites Mini Sweet Peppers, and Poco Bites Cocktail Cucumbers, packed in a 4 ounce themed bag; and
New Mini Munchies Tomato Snack Pack that comes in a 12-ounce (4 chamber) breakaway pack that is being launched this winter.
“When the phone rang and my call display said “The North Pole”, I thought it was a prank to be honest but when I picked up and Bernard told me who he was and said he needed our help, we just couldn’t say no,” Chris Veillon, chief marketing officer, said in a news release. “The timelines were tight and very specific so we had to act fast. It’s not every day that you get that last-minute call from Santa’s Workshop so our team was up for the challenge.”
The YouTube video playfully features Christmas elf Bernard and his group of elves team scurrying around the greenhouse and distribution center in Leamington during their stop at Leamington.
Read the full story here.
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