Value-added salad provider Fresh Express has kicked off its second annual Fresh On the Go promotion to celebrate its on-the-go-friendly products that help keep consumers fueled throughout the day, said the Orlando, Fla.-based company in a release.
Throughout the three-week promotion, which kicked off Aug. 8 and runs through Aug. 28, the Fresh Express website and social channels will spotlight on-the-go meal tips, recipes and featured products, such as the Spinach Avocado Pear Smoothie and Apple Feta Spinach Salad made with Fresh Express Baby Spinach, the Sunflower Crisp Chopped Kit, and a snack of Apple Wedges, Cheddar Cheese and Crackers.
The promotion will also include a #FreshOnTheGo challenge. Whether at the office, in the car, at home or in between errands, Fresh Express is inviting consumers to share a selfie with their favorite Fresh Express or Chiquita Bites product using the hashtag #FreshOnTheGo for a chance to win a month’s worth of Fresh Express and Chiquita Bites coupons valued at more than $340. Winners will be selected on a weekly basis, according to the release.
“As consumers continue to look for easy ways to make well-rounded, convenient and budget-friendly meals, they also want reassurance that the food they are eating is of high quality and safe,” the company said.
Last month, Fresh Express announced the launch of a new video series that seeks to cover supply chain-wide critical controls and procedures from field to table. The company has since released three more videos in its Food Safety & Quality series:
- Chapter 3: To Your Table. Featuring Fresh Express CEO John P. Olivo, this video highlights the rigorous traceability and reporting processes and best in class practices implemented over the past decade to deliver safe and fresh products, including source data, radio-frequency identification tags and unique packaging information.
- Traceability: Where Salads Grow & Where They Go. This video focuses on tracing Fresh Express food products and ingredients through all steps in the supply chain. Rodrigo Bersanetti, head of information technology at Fresh Express, discusses the company’s four-step traceability process to track finished products and ensure safety.
- Fresh Express Salad Bowl Kits. General Manager Daniel Marques showcases technology and food safety for the on-the-go meal solutions and single-serve salad bowl kits produced at the Fresh Express facility in Morrow, Ga., such as the Santa Fe Style Gourmet Cafe Salads Salad Bowl.
Beyond product traceability and innovation, Fresh Express says it remains focused on sustainability, and has updated its website with information on sustainability practices and commitments, including reducing plastic usage, cutting emissions and improving water conservation. The company website details its sustainability progress and initiatives, including:
- Fuel conservation: For every 100 gallons of fuel conserved, Fresh Express keeps more than 1 ton of greenhouse gases from entering the environment.
- Reducing emissions: In partnership with the Environmental Protection Agency’s SmartWay initiative, Fresh Express has improved fuel efficiency and reduced food miles (the number of miles required to deliver our products to your store) by 16%, or the equivalent to removing 200,000 cars from roads in the U.S. per year.
- Water conservation: Fresh Express is one of the packaged salad suppliers developing and leading standards for high-density planting practices, which are proven to increase yields, reduce growing costs and make more efficient use of land and water.
