Berry Fresh says it is bringing a playful twist to the fresh produce aisle with the launch of its new limited-edition Boo-berries pack, a new themed blueberry pack that positions fresh produce as a better-for-you Halloween treat.
The Boo-berries pack features Berry Fresh’s signature, high-flavor blueberries in festive Halloween-inspired packaging. This launch is part of a larger initiative to drive incremental produce sales by aligning fresh berries with culturally relevant moments and new eating occasions, according to the company.
“We’re always looking for ways to make fresh berries more exciting and accessible to consumers, especially during key seasonal windows,” says Jyoti Bhogal, vice president of sales and marketing for Berry Fresh. “Boo-berries are a fun, better-for-you treat that allows families to celebrate Halloween with something they can feel good about and that tastes great too.”
The company says the Boo-berries program is being introduced as a test with select Kroger stores for the 2025 Halloween season, with plans to expand distribution to additional retail partners in future years based on consumer response and performance. The product is being positioned as a “sweet, spooky snack swap” for parents looking for alternatives to traditional candy and as a fun option for Halloween parties and school functions.
This themed launch represents a broader innovation strategy from Berry Fresh focused on product development that connects with evolving shopper preferences, the company says. As the demand for flavor-forward, health-conscious and fun fresh options continues to grow, Berry Fresh says it sees themed packs like Boo-berries as a valuable avenue to drive trial and repeat purchases across new consumer segments.
