Sunshine Sweet Corn Farmers of Florida, a collective of fresh sweet corn growers and shippers, is offering $5,000 in prizes to reward the most creative and effective retail displays in its second annual Comin’ In Hot merchandising display contest.
The contest, with photo entries accepted from March 20 through May 20, coincides with peak Florida sweet corn season, allowing retailers to showcase Sunshine Sweet Corn’s versatility, flavor and shopper appeal, according to a news release. This year retailers are encouraged to create displays that pair sweet corn with bold, complementary flavors like hot sauce, chili powder, cotija cheese and cilantro to drive sales and shopper engagement, the collective says.
Displays will be judged on creativity, visual appeal and cross-merchandising effectiveness. Awards include a grand prize of $2,500, with $1,000 for second place, $500 for third place and $100 awarded to 10 honorable mentions. Winners will be announced in June.
Sunshine Sweet Corn Farmers of Florida says retailers can request a free merchandising display kit at cominginhotfromflorida.com to help design eye-catching displays that inspire customers with fresh meal ideas. Entries must feature Sunshine Sweet Corn and be on display for at least two weeks.
The collective says the Comin’ in Hot contest is an opportunity for retailers to boost sales, enhance the shopping experience and inspire customers to explore the possibilities of Florida-grown sweet corn.
Related link: Full contest details and entry information
